Landing (landing page)-is the format of mini-website which consist of only one page on which the information about service or product is served in the most convenient to the visitor form. Landing successively and visually answers the visitors’ questions. The final goal of landing is to encourage visitor to the target action: go to a particular page, make a call, subscribe to newsletter or to make an order.
Landing pages stand out by their emphasis on visual and easy supply of information, which has a positive effect on the conversion of visitors into buyers and customers.